Blogging

Why You Need a Blogging Schedule to Keep your Blog on Point

Why you need a blogging schedule

Someone once told me that organisation is the key to success. It is true! If you have a plan of attack, you are already in the right mindset for success. I mean, how are you going to conquer the world without organisation? 😉

Blogging is no exception.

You need a blogging schedule to keep your blog on point.

Don’t believe me?

Here are 3 things that will benefit if you have a blogging schedule:

Relevancy

As a blogger (or any other online content creator), you want to stay relevant. This means that you are keeping up with the current times and frequently creating fresh content for your audience. If one blogger posts twice a week while another blogger posts once every couple of months, who do you think is more relevant? The blogger that posts twice a week!

Why relevancy?

People love new content. Aim to be that person that consistently provides valuable content in order for people to recognise and remember you. If you are missing from action for months on end, people tend to lose interest in your blog as they will find people who are actively creating blog posts.

Engagement

Following up on my point about posting consistently, you will also have a higher chance to receive better engagement from your audience. If you have lots of content that is helpful to your audience, there is a good chance that they will stick around and read your other posts too.

If your audience is only viewing one page and then navigating away from your site, they are not as engaged as you would like them to be. This is known as bounce rate. The higher your bounce rate means that more of your audience is only viewing one page and clicking that x button. You want to keep your bounce rate as low as possible and to do this, you need lots of relevant content to entice your reader to stay. Then you will have a happy and engaged reader 🙂

Search Engine Optimisation

Search engine optimisation, or SEO, is so important if you have a website. It defines how well you rank on Google search engine. You should be aiming to be on the first or second page of a Google search.

But how does a blogging schedule improve your SEO?

Let me tell you 3 ways:

  1. If you are posting consistently, Google loves fresh content and will rank your site higher than someone who hasn’t posted for months.
  2. If you plan in advance, you will have time to research relevant keywords for your blog posts that will boost your SEO. Aim for long-tail keywords and phrases i.e words that people actually type in on Google.
    For example, if I want to make a blog, I won’t search “blog” on Google. I would type “how to create a blog” or “how to make a blog for beginners”. These are the long-tail keywords and phrases you should be using.
  3. You have time to plan your photos. Having images in your post is crucial for boosting your SEO. Be sure to name your images with relevant keywords and add relevant keywords in the alt-text. The alt-text is meant for describing what’s in the image for those who can’t see images on their device screen.

How to Plan a Schedule

Why you need a blogging schedule

By now, I hope you are convinced that having a blogging schedule is necessary if you want to take blogging seriously.

Let me know if I am persuasive enough 😉

Otherwise, let me hone my arguments and I’ll be sure to convert you into a PRO blog scheduler, promise 🙂

Now that you are (hopefully) wanting to create your own blogging schedule, let me guide you through how to plan one.

Brainstorm

Before you even start creating your schedule, consider:

  • What kind of posts do you want to write?
  • What kind of posts are popular among your readers?
  • How many days a week can you realistically post?
  • Do you have any important events happening soon? E.g vacation, wedding?
  • Are you going to post at a particular time of the day?
  • On average, how long does it take you to write a post?

Digital or Paper?

Do you want to schedule digitally, on paper, or both?

Personally I like to schedule in my planner rather than digitally. It feels better for me to write things down #plannergirl. However I do use Trello to keep my ideas organised as well as my social media, collaborations, and basically anything to do with my brand.

Choose what is most comfortable for you and don’t be afraid to try out new methods of planning your schedule!

Make Planning a Habit

What do you want to achieve today? Whether it be something small such as having a healthy breakfast, or something big such as finishing that blog post, write it down! The aim of this is to make planning a habit.

To successfully create a schedule and more importantly, stick to it, you need to make planning a habit (i.e plan everyday).

Plan the next day before you sleep or once you wake up. Plan your new week on Sundays. Plan next month when the current month is nearly over. Once you get into the habit of planning, you will find that keeping up with a blogging schedule becomes easier. Actually, your whole life becomes easier 🙂

Here are some of my FREE resources that will help you with your blogging schedule:

Do you have a blogging schedule?

If so, how many times a week do you post?

If not, what is stopping you from making one?

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  • journey continues..

    A great blogging tips.I prefer to post twice in a week one preferably on friday. I have started following schedule but if something trigger my mind to write, i write and. Post.

  • Soffy

    I absolutely am loving your blog! Glad I came across it! I agree having a schedule is very important, not only you are kept organised but your readers know when to expect content from you. Before I even began blogging, I knew that I wanted to post twice a week as that seemed more realistic with a baby and work commitments. Right now I post Mondays and Fridays x

    • Aww thank you so much! I am so happy to hear that 🙂 Yes definitely! Twice a week sounds like a great schedule for a working mama! You are amazing! xo

  • Dani🦁

    I’ve seen a huge spike in engagement whenever I post regularly, it really helps! Great post Stephanie, and your photos are cool!

    Suffering Wanderlust

  • I love this! Anything about organization and planning, I’m in!

    I’ve never heard of Trello, is it similar to Asana? That’s what I use now. I’ll look into Trello also!

    Dianna <3

    • Oh yeah, planning and productivity is my jam!

      Yes it’s quite similar to Asana! I never used Asana though, how do you like it?

  • Madi Dearson

    Another productive post:) I love what you wrote about the SEO planning – this is something I need to be more minded of. I like planning it gives me peace of mind. As for the pictures – yes! someone gave me the same advise this week, plan your photos ahead of time and they will turn out better – so that is what i am working on now.

    • Thank you so much, Madi! Improving your SEO does wonders! I agree! Definitely! Having a clear direction of what you are going to post is very helpful, and saves the stress of not knowing what to write 🙂

  • Jenni Kainulainen

    I should be better with scheduling posts. Also I never remember to change the name of the pictures I use on my blog. I have to change that bad habit immediately :D. Great post again :)!

    • I’m sure you will improve! I find it such a hassle to change the name of pictures but it has to be done haha! Thank you Jenni 🙂

  • My schedule is currently 3 days a week, and it really helps keep me organised! I know when posts are going up at what time and also when I’m able to write them too. A schedule is vital for any blogger! I’ve heard good things about Trello too, so I’ll look into using that myself!
    Ellie | elliekblog.blogspot.co.uk xx

    • That is amazing! So happy to hear that you have a clear schedule that works for you 🙂 Yes Trello is my virtual planner!

  • RIkki Parker

    I have a blogging schedule! It is two times week! I love this post. I didn’t have a schedule when I started but planning ahead makes me feel better. I actually plan it out on paper and when I write the posts I planned out, I then schedule them on my actual blog. im a planner girl too! This is some wonderful advice!

    • Yay!! That’s amazing 🙂 I also like to plan on paper! I usually just plan the topics on my actual blog, and all the details of the post are on paper 🙂 Thank you! <3

  • I’d be totally lost without a planner! It’s not even about sticking to a schedule – I’d just forget ALL the things.
    I love how you pepper in some heavy-duty tips like the long-tail keywords and consistent posting for SEO optimization here. This reminds me that I need to get better with those this year, definitely! I’m aiming for two posts per week this month just because I have so many ideas that I can’t wait to write (and draw) about! Posting only once a week is way more doable in the long run (…I’m slow) but it’s also easy to just fall off the blogging train when I scale back. Habits are powerful, after all!

    • I know right!? My forgetful brain will not cope with life.
      Definitely a very useful thing to learn 🙂 That’s great! It’s nice to be productive and build your blog content! Life gets in the way and sometimes you have other projects to worry about, so definitely once a week seems more realistic in the long run. I am always going to have a minimum of a post per week – don’t want to let my blog down 🙂

  • Ja’d Kurumi🐨🌸

    Great post as always Stephanie!! I got so lost without my planner. I only blog once a week; however, I need to be one week ahead of the post that is being posted and having a planner to organise my blog ideas is really helpful.

    • Thank you Ja’d! Glad that you have a system that works for you! Planners are the best thing invented tbh.

  • Jasmine Hunter

    Great post! I didn’t know about using SEO phrases rather than words! Good to know!

  • Kelly 켈리

    Yep i need to listen to this! I need a blogging schedule. Well I have one, because so have things on schedule. If I didn’t I’d find it hard to post on set days. My diary started well but I’ve stopped!!

    • Haha I used to be like you before! I would get a diary, start it well and then suddenly stop.. LOL I made it a habit to write in my planner every day. No pages will be left unwritten!

  • Anna

    I’m definitely convinced to be more prepared and to plan things ahead of time. I’m hoping to start blogging maybe twice a week, I think that’s realistic enough. Thanks for the informative and great post!

    • That sounds wonderful! I am so glad you enjoyed this post 🙂 Can’t wait to see your content!

  • Great post! I have to admit I’m a little slack when it comes to blog scheduling, so I’ll be definitely using some of these tips. When I do schedule I also prefer a planner as well – somehow, putting pen to paper makes things so much easier to visualise 🙂

    • Thank you so much! I’m glad these tips will be helpful! Agreed! I can’t focus if I plan digitally, pen to paper for me is the way to go! 🙂

  • I love your checklist printable! Downloading ASAP!

  • LifeWithFernie

    I have found your free downloads have helped me massively with blog planning and schedualing! A great post and super helpful! 💗

    • I am soooooo glad they helped you with your blog!!💗 I am definitely loving all your content! Keep it up 🙂

  • Your printables are amazing, I love them soooo much! I actually need to finally make my schedule so your post is super helpful! 💕

    • Thank you, Anna! That means a lot!! Good luck creating your schedule!💗

  • I’ve been trying to stick to a schedule, but I really need to write things down in an organized location. Currently, I have sticky notes to myself EVERYWHERE!

    • Sticky notes are awesome though! (probably not if they are everywhere!) I hope you find somewhere you can have all your ideas in one place 🙂

  • FancyMabel

    Thanks for the good tips and motivation! I am trying to get back into blogging after a four year hiatus and the schedule is definitely the hardest part.

    • You’re welcome!! Ahh you can do it!! Once you get into a schedule, you’ll be back on the blogging groove xo

  • Great post very helpful! I’m so in love with all of your writing.

    • I’m so glad this was helpful! Aww that means so much!! Thank you :’)

  • This is exactly the post I’m looking for! Trying to stay organised and consistent this year with blogging, thanks for the motivation and advice~~

    Vivian | LIVE IN LOVE
    IG | @viviyunn_

    ~

    • I am glad this post was helpful!! You can do it!! I believe in you 🙂

  • Having a schedule is so important, if you don’t have one, you would just lag and forget to keep posting and your DA will eventually drop. Thanks for sharing this Stephanie x

  • Lynn White

    A schedule is so important. The months I dont create one, I’m so unorganized and things fall through the cracks.

  • Blogging was far more stressful for me before I established a schedule! Not to mention my actual content was honestly really bad before I got into a good routine of brain storming a month’s content before that month begun, and then working on that said content a few weeks in advance.

    It’s so calming being organised, and it definitely makes a huge impact on the quality of my content having so much time to work on it and edit it a few times before it finally goes live. I truly believe everyone should have a blogging schedule!

    Indya || The Small Adventurer

    • I can relate!! When I have no plan, I become a little stress ball. I have to at least know what kind of topics I want to post so I have a guideline 🙂

      Getting organised was one of the best decisions I’ve made! I used to be so unorganised, not sure how I managed haha! I am glad you have a blogging schedule that works for you! 😀

  • Hey Stephanie!
    I post twice a week, on Mondays and Thursdays, and I hope I’ll stick to it.
    Drafts full of notes and ideas are usually ready days/weeks before posting but I tend to write the final versions just the day/or hours before. I’m ok with it and it works pretty well for now 🙂

  • Maud

    Oh I would lose my sanity without my schedule haha! Great post Stephanie!

    • Haha same!! No idea how I would get through life without a planner! Thank you Maud!

  • Bukola Veronica

    I totally agree and this has really convinced me to start a proper blogging schedule! loved this post!

    Bukola Veronica,
    http://www.bukolaveronica.com

    • I’m so glad you found this post helpful! Good luck creating your blogging schedule!!

  • I agree completely, I’ll create one for my blog today!

    Nora D,
    http://www.theprojectheadway.com