How to Create a Killer Media Kit that will WOW Brands

how to make a media kit for your blog

Is working with brands one of your blogging goals? Have you have already collaborated with a few brands and want to work with more? If your answer is yes, you are going to need a media kit!

Many small bloggers are apprehensive about creating a media kit because they feel that their numbers aren’t good enough for brands to work with them. NO! 

Many brands are concerned about the quality of your content rather than your numbers. Yes, numbers play a big part but the quality of your writing and photography is more desirable. If they love your work, there’s a high chance that they will want to work with you, even if you are a small blogger.

So how do you approach a brand?

This is where your media kit will come in handy.

What is a Media Kit?

A media kit is essentially a résumé for your blog.

Just like how you send your résumé to a company you want to work with, working with brands as a blogger is the same. You are working with them so you will need to show your credentials.

Here is what my media kit looks like (last edited: 9th January 2018). Yes I know, I really have to update it. It’s already on my to-do list! I opted for a 1 page media kit since I created mine one and a half months since launching my blog and didn’t have much information to add to it. As my blog grows, I will have to add another page so it doesn’t look too crowded 🙂

media kit

Why do you need a Media Kit?

A media kit sums up who you are and what you do. Brands want to know this stuff! They aren’t just going to work with someone they know zilch about. They want to get to know you and what better way to do so than a 1-3 page document outlining everything from A to Z.

Since brands receive countless PR emails on the daily, they prefer a short concise email proposal along with an attached media kit or a link to your media kit. If you write an email that is a 1,000 essay outlining why they should work with you, chances are they are not going to read it. *puts in trash* 

Have I convinced you to create a media kit yet? 🙂

What to Include in your Media Kit

1. Name of your blog

This is a little too obvious, right? Always, always, always include the name of your blog in your media kit as well as your blog URL.

2. Paragraph about yourself/blog

Let brands know a little about yourself and your blog.

Here are some ideas to include:

  • When did you started your blog?
  • Where are you are located?
  • What are your interests?

PRO tip: Don’t sound too professional, make it fun and personal!

3. What can your readers expect on your blog?

Depending on what niche your blog is in, let brands know what kind of content your readers can expect.

If you are a lifestyle blog, let them know what kind of topics you cover. Lifestyle is very broad, so narrow it down.

If you are a travel blog, let them know more about what kind of travel you cover. Is it budget travelling? Luxurious travelling? Digital nomad life?

4. Blog statistics

Ahh blog statistics. This can be a real pain to gather information on. The best way to find your blog statistics is to use Google Analytics. All your blog statistics are already there and you just have to pick the ones you want to include in your media kit.

These are the blog stats you want to include:

  • Number of unique visitors per month
  • Number of page views per month

Wait, what are unique visitors?

Unique visitors are different to “visitors”. Let’s use an analogy to understand this. Imagine you are an online business owner and regularly ship orders at the post office. In a month, you visit the post office 8 times. According to the post office, you are 1 unique visitor despite visiting 8 times during the month. Now if you put it in blogging terms, if someone visits my site 8 times in a month, they are still considered 1 unique visitor. Get the gist?

5. Social media statistics

The main social media statistics you want to cover is the number of followers you have on each platform you are active on.

PRO tip: Only list the social media platforms that you actively promote your blog on.

PRO PRO tip: Instead of individually stating how many followers you have on each platform, let brands know how many followers you have across your platforms. It just looks a tad more WOW 😉

6. Target audience

Demographics is an important area to cover in your media kit. Brands are interested to know what kind of readers your blog attracts to see if your audience would be interested in their product and/or service.

In this section, here is what you should include:

  • Are they male or female, or both?
  • What age group are they predominantly in?
  • Top 3 locations your audience is from

PRO tip: Using graphs are really good here!

7. Services provided

This section is all about what you can do for brands?

Here are some of the services that you could offer:

  • Sponsored posts
  • Product and service reviews
  • Collaborations
  • Guest posting
  • Freelance writing
  • Sponsored giveaways
  • Social media management
  • Coaching programs
  • Graphic design

8. Contact details

Last but not least, be sure to add your contact details. Just to add that touch of professionalism!

Media kit secrets you should know

Percentage of growth

Growth statistics are very persuasive in getting brands to realise your worth. Even if you are a small blogger, adding your growth stats will WOW brands.

Types of statistics that would benefit from using percentages of growth are page views, unique visitors, and follower count. If you have doubled your page views in a month, add it into your media kit. Brands love to work with bloggers who are relevant and attract their target market.

You can add something like “(insert blog name) has grown at an impressive rate of an X% increase per month“.

Consistent branding

To make your media kit look more professional and put together, use the same branding as your blog.

Add a photo of yourself 

Let brands know who the person is behind your blog. Be sure that the photo is high quality with your face clearly visible. Show off your best face (whatever you think that may be!)

how to make a media kit for your blog

I am offering my media kit design services to help you create a kit that will stand out from the rest!

The Killer Media Kit Package for Bloggers


Snazzy copy-writing for marketing your blog to brands
Graphic design to make your kit look bomb!
Photo editing to make your photos stand out
PDF template + link to the original file for easy updates

Your Investment: 25$


Fill out this form and we can discuss your killer media kit!

Do you have a media kit for your blog?

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  • Stephanie you literally couldn’t have uploaded this at a better time! 😍 Thanks so much for being so throughout in your post, I’m so excited to design my own! Yours looks gorgeous too! 😘


    • I am glad this helped you, Milli! I am so excited to see what yours will look like & especially your new website😍!!

  • This is a killer post Stephanie! I do have to agree with you that after we made our media kit, we started getting lots of response from pr agents and such. Loved your descriptions as well

    • Woo! I’m so glad you like it! That is amazing! I am happy for you 🙂 Thank you!

  • I need to create a media kit – somehow it always flew under my radar because I was so focused on the art business side instead of the blogging side! But it’s such a nice way of streamlining all information.
    You’ve got the perfect list here and now I know what I’ll make during (a very long) coffee break! <3

    • I’m sure your media kit will look AMAZING!! I can’t wait to see what yours will look like 🙂 Oh yes, long coffee breaks are E V E R Y T H I N G <3

  • Anna

    I’ve always thought about making a media kit, since everyone seems to have one. I never knew what I needed on there as far as content goes, so this is a great outline for me to start!

    • Girl! You’ll be surprised as to how many people don’t have one! It’s still one of those blogging things that are “unknown” 🙂 I’m sure your media kit will turn out great! So happy this outline helps you!

  • I just made a media kit and I’m SO glad I have most of your suggestions in mine, I have a few more things to add to mine though. Thanks for writing this post!

  • Wow, this post has actually convinced me to make up a media kit. I always thought it would be pointless as I don’t get the amount of views I would like to get, but I didn’t think about all the other helpful information that companies look for – such as details about your audience, for example!

    Making myself a media kit is officially on my to do list for my long weekend. I am actually super excited to get started! Thank you so much for writing this post, I would not have bothered to make one if it wasn’t for you! 💞

    Indya || The Small Adventurer

    • Ah I’m so glad to hear that, Indya! I’m happy you decided to make your own! :’) I can’t wait to see your media kit! 🙂

  • I need to make a media kit and your post is super helpful! Thank you! You are amazing xx

    • I am happy to hear that! You’re welcome – and YOU, GIRL, ARE AMAZING 🙂 💗

  • LifeWithFernie

    After reading this I need to update my media kit ASAP! You have made me think about so much I could add and edit into my kit! Thankyou! 💗

    • Ah I’m so glad you learnt more things you can add to your media kit!! You’re welcome, love!💗

  • Idalia Medina-Flores

    This is great Stephanie! I got motivate to create one!

  • RIkki Parker

    Your content lately has been so AMAZING and helpful! It’s so cray that I was JUST looking into this the other day! Perfect timing! Yours looks awesome! Great post!

    • Awwwww… THANK YOU! That means soooooo much!! I hope this helps you make your own media kit!💗

  • fessjarmer

    This post is so helpful! I already have a media kit for my other blog but still need to create one for my food blog. I have to be honest, I did wait a month to get the monthly statistics so I was able to write it but now they’re in, there’s no way I’m waiting for them to be better! I’m just going to go ahead and do it ☺️ X

    • Thank you so much, Jess!! I can’t wait to see your media kit for your food blog! I’m sure it will look AMAZING!🙂 💗

  • Kirsten Jones

    Awww I love this post Stephanie. I’ve really thought a lot lately about making myself a media kit and this post has been really helpful. Thank you 🙂 x

    • Thank you Kirsten! You should definitely create one! It really is a great thing to have on hand🙂 💗

  • I really want to do this but my google analytics literally doesnt work! I’ve tried everything and it confuses me to no end, so I cant make a ‘target audience’ section!

    • Your google analytics works now!!🙂 Now you have no restraints to making one! 💗

      • You’re right LOL just waiting a few more days to collect some data!!

  • Maud

    Awesome post! Your media kit looks great! 🙂

  • Kelly 켈리

    This post is great!! I’ve heard about media kits before but I was never sure what they were or how to use them! I don’t reallt work with brands or anything like that but might make one anyways :)!


    • Thank you, Kelly!! Even if you don’t work with brands, it’s nice to have an overview of how your blog is doing every month (for some personal inspiration!)🙂 💗

  • Dani🦁

    These are such amazing tips, and your media kit is absolutely gorgeous!

    Suffering Wanderlust

  • Edgar Sierra

    Very well written!!! I love you this!
    You really set a lot of points for me to think about.

  • Hanna Soto

    I’m defintely saving this to Pinterest for future use because I don’t have a media kit yet. Super helpful tips! Thank you!


    • Aww thank you so much! 🙂 I hope this will help you create one in the future!🙂 💗

  • Erika Lancaster

    Thank you SO much for sharing this information!! I need to get around to creating one of these as I am very much interested in working with brands. I was afraid my numbers were still too low, but you’ve inspired me to go ahead and do it! 🙂

    • Ahh this makes me so happy to hear!! Numbers aren’t the only thing that brands worry about so I say take the plunge and make one🙂 💗

  • Nikki Lazaro

    I was actually just thinking about creating a media kit and really had no idea where to even start! You really broke it down in a way where it is so easy to understand. Thanks so much for this!

    • I am so glad this is helpful for you, Nikki! Good luck making your media kit!🙂

  • Nikka Kanani

    This was so helpful thank you!!

  • Somto Ugwueze

    This is such great information! I’m creating my media kit right now. Thanks for sharing!

    • Wooo!! Good luck creating your own! I’m glad this information is helpful for you!

  • Jenni Maria

    I think I’ll have to make one for myself – whether I’ll contact brands or not. At least it won’t do any harm to have one :D. Yours looks so awesome and so professional!

    • Yes!! It’s great for personal inspiration to see how your blog is growing overtime too🙂 Thank you, Jenni!! 😀

  • Great post, I realized there were a few things missing in mine, so thanks!

  • Chloe

    Thank you Stephanie, this post is so helpful!! I will definitely be following these tips and guidelines when I attempt tom make my own media kit!!
    Chloe x

    • Yay! Good luck creating your own, Chloe! I’m sure it will look FAB!🙂 💗

  • Juhita

    Your media kit looks gorgeous. I am not yet at the point of wanting to monetise my blog but this is definitely something I will revisit at a later date when/if I decide to collaborate with brands. Thank you for sharing.

  • Cherish | The Bold Millennial

    OMG, your media kit is so pretty! I’m definitely pinning this for later… Since I totally need to make one for my website (andddd it’s been about two years since I’ve last made one!)

    • Aw thank you so much! 🙂 Good luck making your media kit! I’m sure it will look AMAZING!💗

  • Bhavana Dutt

    Thanks for this. Was looking for info on media kits.

  • Renee Benes

    This is super helpful and I LOVE the style of your media kit!! I’m inspired to give mine a refreshed look!

    • Thank you so much! I am happy to hear that! Good luck revamping your media kit!😘

  • Kyia Danté Reese

    I love your media kit girl!! It looks so amazing!!


  • Such great information, I would always get confused about these things.