Is working with brands one of your blogging goals? Have you have already collaborated with a few brands and want to work with more? If your answer is yes, you are going to need a media kit!
Many small bloggers are apprehensive about creating a media kit because they feel that their numbers aren’t good enough for brands to work with them. NO!
Many brands are concerned about the quality of your content rather than your numbers. Yes, numbers play a big part but the quality of your writing and photography is more desirable. If they love your work, there’s a high chance that they will want to work with you, even if you are a small blogger.
So how do you approach a brand?
This is where your media kit will come in handy.
What is a Media Kit?
A media kit is essentially a résumé for your blog.
Just like how you send your résumé to a company you want to work with, working with brands as a blogger is the same. You are working with them so you will need to show your credentials.
Here is what my media kit looks like (last edited: 9th January 2018). Yes I know, I really have to update it. It’s already on my to-do list! I opted for a 1 page media kit since I created mine one and a half months since launching my blog and didn’t have much information to add to it. As my blog grows, I will have to add another page so it doesn’t look too crowded 🙂
Why do you need a Media Kit?
A media kit sums up who you are and what you do. Brands want to know this stuff! They aren’t just going to work with someone they know zilch about. They want to get to know you and what better way to do so than a 1-3 page document outlining everything from A to Z.
Since brands receive countless PR emails on the daily, they prefer a short concise email proposal along with an attached media kit or a link to your media kit. If you write an email that is a 1,000 essay outlining why they should work with you, chances are they are not going to read it. *puts in trash*
Have I convinced you to create a media kit yet? 🙂
What to Include in your Media Kit
1. Name of your blog
This is a little too obvious, right? Always, always, always include the name of your blog in your media kit as well as your blog URL.
2. Paragraph about yourself/blog
Let brands know a little about yourself and your blog.
Here are some ideas to include:
- When did you started your blog?
- Where are you are located?
- What are your interests?
PRO tip: Don’t sound too professional, make it fun and personal!
3. What can your readers expect on your blog?
Depending on what niche your blog is in, let brands know what kind of content your readers can expect.
If you are a lifestyle blog, let them know what kind of topics you cover. Lifestyle is very broad, so narrow it down.
If you are a travel blog, let them know more about what kind of travel you cover. Is it budget travelling? Luxurious travelling? Digital nomad life?
4. Blog statistics
Ahh blog statistics. This can be a real pain to gather information on. The best way to find your blog statistics is to use Google Analytics. All your blog statistics are already there and you just have to pick the ones you want to include in your media kit.
These are the blog stats you want to include:
- Number of unique visitors per month
- Number of page views per month
Wait, what are unique visitors?
Unique visitors are different to “visitors”. Let’s use an analogy to understand this. Imagine you are an online business owner and regularly ship orders at the post office. In a month, you visit the post office 8 times. According to the post office, you are 1 unique visitor despite visiting 8 times during the month. Now if you put it in blogging terms, if someone visits my site 8 times in a month, they are still considered 1 unique visitor. Get the gist?
5. Social media statistics
The main social media statistics you want to cover is the number of followers you have on each platform you are active on.
PRO tip: Only list the social media platforms that you actively promote your blog on.
PRO PRO tip: Instead of individually stating how many followers you have on each platform, let brands know how many followers you have across your platforms. It just looks a tad more WOW 😉
6. Target audience
Demographics is an important area to cover in your media kit. Brands are interested to know what kind of readers your blog attracts to see if your audience would be interested in their product and/or service.
In this section, here is what you should include:
- Are they male or female, or both?
- What age group are they predominantly in?
- Top 3 locations your audience is from
PRO tip: Using graphs are really good here!
7. Services provided
This section is all about what you can do for brands?
Here are some of the services that you could offer:
- Sponsored posts
- Product and service reviews
- Guest posting
- Freelance writing
- Sponsored giveaways
- Social media management
- Coaching programs
- Graphic design
8. Contact details
Last but not least, be sure to add your contact details. Just to add that touch of professionalism!
Media kit secrets you should know
Percentage of growth
Growth statistics are very persuasive in getting brands to realise your worth. Even if you are a small blogger, adding your growth stats will WOW brands.
Types of statistics that would benefit from using percentages of growth are page views, unique visitors, and follower count. If you have doubled your page views in a month, add it into your media kit. Brands love to work with bloggers who are relevant and attract their target market.
You can add something like “(insert blog name) has grown at an impressive rate of an X% increase per month“.
To make your media kit look more professional and put together, use the same branding as your blog.
Add a photo of yourself
Let brands know who the person is behind your blog. Be sure that the photo is high quality with your face clearly visible. Show off your best face (whatever you think that may be!)