Someone once told me that organisation is the key to success. It is true! If you have a plan of attack, you are already in the right mindset for success. I mean, how are you going to conquer the world without organisation? 😉
Blogging is no exception.
You need a blogging schedule to keep your blog on point.
Don’t believe me?
Here are 3 things that will benefit if you have a blogging schedule:
As a blogger (or any other online content creator), you want to stay relevant. This means that you are keeping up with the current times and frequently creating fresh content for your audience. If one blogger posts twice a week while another blogger posts once every couple of months, who do you think is more relevant? The blogger that posts twice a week!
People love new content. Aim to be that person that consistently provides valuable content in order for people to recognise and remember you. If you are missing from action for months on end, people tend to lose interest in your blog as they will find people who are actively creating blog posts.
Following up on my point about posting consistently, you will also have a higher chance to receive better engagement from your audience. If you have lots of content that is helpful to your audience, there is a good chance that they will stick around and read your other posts too.
If your audience is only viewing one page and then navigating away from your site, they are not as engaged as you would like them to be. This is known as bounce rate. The higher your bounce rate means that more of your audience is only viewing one page and clicking that x button. You want to keep your bounce rate as low as possible and to do this, you need lots of relevant content to entice your reader to stay. Then you will have a happy and engaged reader 🙂
Search Engine Optimisation
Search engine optimisation, or SEO, is so important if you have a website. It defines how well you rank on Google search engine. You should be aiming to be on the first or second page of a Google search.
But how does a blogging schedule improve your SEO?
Let me tell you 3 ways:
- If you are posting consistently, Google loves fresh content and will rank your site higher than someone who hasn’t posted for months.
- If you plan in advance, you will have time to research relevant keywords for your blog posts that will boost your SEO. Aim for long-tail keywords and phrases i.e words that people actually type in on Google.
For example, if I want to make a blog, I won’t search “blog” on Google. I would type “how to create a blog” or “how to make a blog for beginners”. These are the long-tail keywords and phrases you should be using.
- You have time to plan your photos. Having images in your post is crucial for boosting your SEO. Be sure to name your images with relevant keywords and add relevant keywords in the alt-text. The alt-text is meant for describing what’s in the image for those who can’t see images on their device screen.
How to Plan a Schedule
By now, I hope you are convinced that having a blogging schedule is necessary if you want to take blogging seriously.
Let me know if I am persuasive enough 😉
Otherwise, let me hone my arguments and I’ll be sure to convert you into a PRO blog scheduler, promise 🙂
Now that you are (hopefully) wanting to create your own blogging schedule, let me guide you through how to plan one.
Before you even start creating your schedule, consider:
- What kind of posts do you want to write?
- What kind of posts are popular among your readers?
- How many days a week can you realistically post?
- Do you have any important events happening soon? E.g vacation, wedding?
- Are you going to post at a particular time of the day?
- On average, how long does it take you to write a post?
Digital or Paper?
Do you want to schedule digitally, on paper, or both?
Personally I like to schedule in my planner rather than digitally. It feels better for me to write things down #plannergirl. However I do use Trello to keep my ideas organised as well as my social media, collaborations, and basically anything to do with my brand.
Choose what is most comfortable for you and don’t be afraid to try out new methods of planning your schedule!
Make Planning a Habit
What do you want to achieve today? Whether it be something small such as having a healthy breakfast, or something big such as finishing that blog post, write it down! The aim of this is to make planning a habit.
To successfully create a schedule and more importantly, stick to it, you need to make planning a habit (i.e plan everyday).
Plan the next day before you sleep or once you wake up. Plan your new week on Sundays. Plan next month when the current month is nearly over. Once you get into the habit of planning, you will find that keeping up with a blogging schedule becomes easier. Actually, your whole life becomes easier 🙂
Here are some of my FREE resources that will help you with your blogging schedule: